Prospect Motorsports Group · Wisconsin
Prospect Motorsports Group is managing one mission: Le Mans. We're building the Wisconsin team to get there — Wisconsin drivers, backed by Wisconsin organizations. Together, we go further. Faster.
The Mission
WIENDURE is a motorsport campaign with one destination: Le Mans. Prospect Motorsports Group is building the Wisconsin team to get there — Wisconsin drivers competing and developing at every level, backed by Wisconsin organizations that share the mission.
WIENDURE is more than a name — it's a team motto. It's the belief that we'll keep fighting for our goal with the same spirit we've seen in Wisconsin's schools, communities, and industries. Every member of our team, every sponsor, and every driver calls this state home. We carry Wisconsin proudly into every race, every event, and every conversation. The road to Le Mans will be long and challenging — but WIENDURE.
Who This Is For
WIENDURE isn't a team that happens to be from Wisconsin. Wisconsin is the reason it exists — the identity, the drivers, the organizations, the story. That's not an accident. It's a competitive advantage.
01
Prospect Motorsports Group is built and operated in Wisconsin. The organization, the content infrastructure, the campaign management — all of it rooted here. Not a touring team that passes through. A team that belongs to this state.
02
WIENDURE is actively recruiting and developing Wisconsin-based drivers. Endurance racing demands depth — Le Mans requires multiple drivers, and this program is built to develop them. Wisconsin talent, developed here, competing on a world stage.
03
Wisconsin organizations in the WIENDURE campaign are making a deliberate choice to be part of a story headed for a world stage. Not a logo buy. A full programmatic marketing campaign — built around their customers, delivered through our agency network, and powered by content the audience is already seeking out.
One Team. One State. One Finish Line.
Sponsorship
WIENDURE sponsorship is a managed marketing campaign. PMG handles production, strategy, and delivery. Unlike most sponsorship models, we don't sell access to an existing audience — we build one around yours. We identify your target customers first, then run the campaign to reach them directly.
The car, race suits, and apparel are the visual artifacts that make your campaigns real. Your brand is integrated into the WIENDURE identity — and every photo, video frame, and piece of race-weekend coverage becomes high-quality creative fuel for the targeted campaigns we run on your behalf.
PMG produces documentary episodes, race recaps, and behind-the-scenes content throughout the season. Sponsor brands are integrated into that content naturally — not as ad breaks, but as part of the narrative people are actively seeking out.
Co-branded creative runs across connected TV, streaming platforms, and targeted digital channels — delivered to the specific audiences you want to reach. PMG builds, traffics, and reports the campaign. You see where your customers are and what's working.
This isn't a sticker on a race car. It's a real multichannel marketing campaign — managed by our team and partners, built around your customers from day one.
Beyond the Campaign
When a Wisconsin organization joins the WIENDURE campaign, the reach extends beyond the households we're targeting with paid media. The story resonates across the communities we all belong to.
Your team will know their company is backing a Wisconsin mission chasing Le Mans. That's a line people tell at dinner. It builds culture, fuels pride, and gives your people a story to share that no internal memo ever could. Sponsoring WIENDURE becomes part of who you are as an organization.
Customers choose brands they identify with. A Wisconsin organization backing a Wisconsin mission creates a point of connection that generic advertising can't manufacture. Your customers who follow motorsport — and increasingly, many do — see your brand as part of something they already care about.
Every step WIENDURE takes toward Le Mans is a step Wisconsin takes with it. Your organization is part of that journey — visibly, documented, on the record. As this team progresses, the partners who were here from the beginning will have something most brands can never buy: they were first.
The content produced this season doesn't disappear when the season ends. It becomes the foundation of next season's reach. The articles, the episodes, the race footage — it all accumulates. Founding partners don't just get a campaign. They get a chapter in a story that's still being written.
The Market
Formula 1's US audience nearly tripled in five years. Sports car racing, endurance racing, and grassroots motorsport are all growing alongside it — across every major demographic. A new generation of fans follows team content year-round, not just on race day. Motorsport attention in the US has never been higher. WIENDURE gives Wisconsin organizations a way to capitalize on that moment — through a community-rooted storyline that's already theirs, and world-class marketing that turns that attention into real reach for their brand.
"Motorsport attention has never been higher. The question is whether your brand is part of the story — or watching from the outside."
The Story
One mission. One state. One team building toward Le Mans. Watch where it started — and where it's going.
Current Sponsors
These four Wisconsin organizations read the room early. They're part of the campaign, part of the content, and part of the documented record — while the story is still being written.
Limited Spots Available
Ready to bring your brand
into the campaign?
From the Blog
Our Story
The WIENDURE origin story — the drivers, the mission, and why this story could only start in Wisconsin.
5 min read →Our Story
An honest account of the pathway — where WIENDURE is today, and why starting here is the right move.
6 min read →Sponsorship
No jargon. No fine print. A plain-English breakdown of what a WIENDURE sponsorship includes.
5 min read →Let's Talk
A 20-minute conversation. No obligation. We'll walk through what your brand's reach could look like inside the WIENDURE campaign — and answer every question you have before you decide anything.
Common Questions
Traditional sponsorship, yes. WIENDURE is not. Your logo is the entry point, not the deliverable. PMG builds targeted campaigns using the race content as creative fuel — the car, the coverage, the story. What you're buying is a managed multichannel campaign that runs to the customers you actually want to reach.
We don't start with the race audience. We start with yours. PMG identifies your target customer profile first, then builds and delivers the campaign to reach them specifically. The motorsport content is what makes the creative compelling — the targeting is what makes it effective.
WIENDURE runs alongside what you're already doing — it doesn't replace it. PMG handles creative production, campaign trafficking, and reporting. You bring the brand direction. We bring the infrastructure, the content, and the distribution.
Le Mans is the destination — Wisconsin is the story. This campaign leads with a local identity that resonates at home and travels well. The community angle connects your brand to something people are genuinely rooting for, which is harder to manufacture than reach alone.
Like any programmatic campaign: impressions, reach, completion rates, and conversion metrics tied to your goal. PMG reports on campaign performance, not just race results. You see where your customers are, what creative is working, and what the spend is producing.